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About Me

Jorge is the CEO & Founder of


I started this business after my divorce. It rocked me to my core and made me look inward, rather than waste time blaming my ex-spouse. 

"How come this happened?" I asked myself, because I did no wrong. After 2 years of research and practice, I found out that I was a beta. If I wanted to have a more meaningful life, I was going to need an Alpha Attitude. 

How would I achieve that? Was I the only one who thought this way? 

The answer was NO. Now, I dedicate my life to help beta men. I help them realize that in order to get what they want in life, either that be the girl or the purpose, they must switch to being an Alpha. 

Betaswitch is the first step toward becoming an Alpha. 

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